The Origin Story

There was no boardroom strategy. There was just a domain sale and a glass of wine. I bought the URL on a whim and almost let it expire.

But then the pattern emerged. Nature does it effortlessly in the garden. The U.S. Army did it functionally in the 1940s. Preppy interior designers did it boldly in the 80s. Pink softens; Green grounds.

We aren't disrupting an industry. We don't have a mission statement. We are just curating a frequency.